Provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
اقرأ المزيدThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
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اقرأ المزيدFocuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. ...
اقرأ المزيدA perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
اقرأ المزيدThe marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of ...
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